Meet our Creative Director Selena McCartney
SELENA SELENA is what happens when a renowned shoe designer
stops playing by the rules and decides to build her own brand.
With over 20 years in the footwear business, Selena McCartney knows shoes.Infused with an entrepreneurial spirit from early on, Selena has worked with many of the top names in footwear.
She started her career working retail for Steve Madden. Corporate Headquarters soon realized she had a knack for knowing what women wanted as well as an eye for trends. They relocated her to New York to join their design team. Several years later, she moved to Frye, then to Calvin Klein Footwear as Head Designer before heading out on her won to consult with iconic names such as Corso Como, House of Harlow, The Gap, Rachel Zoe, and Katy Perry.
Along the way, she realized that most of the manufacturing and materials were all about the margins. This resulted in a lack of recycled materials,water waste, and questionable sourcing.
Selena became an advocate for responsible manufacturing and sourcing. She brought together her retail experience with her creative passion to bring you SELENA SELENA.
The Future of Footwear is here.